In an effort to reach new audiences, food trucks are going beyond finding a mid-day spot to park near hungry cubicle dwellers.
Most notable is the clustertruck known as Eat the Street—a lunch wagon confab organized by Poni Askew of the all-food-truck-all-the-time website StreetGrindz.com. The first one was held on Jan. 27 in the parking lot next to Jazz Minds Art & Cafe on Kapi‘olani Blvd., and it attracted so many people you had to wait up to an hour for a $2 taco. I left. I’m not going to wait one hour for a $2 taco. Plus there’s something about being on an asphalt plain surrounded by the grumble of generators that quashes my appetite. But it is a great opportunity for townies to try food from trucks usually on the other side of the island (like Tacos Vicente and Xtreme Tacos). Eat the Street 2.0 happens February 25 in Kaka‘ako. A bigger space with more vendors hopefully means the truck-lovin’ crowds will be able to fan out and try more things in fewer minutes.
Trucks are also hooking up with events and venues. For example, last Saturday the popular grilled-cheese-sandwich truck Melt started a Saturday night residency in front of the Doris Duke Theatre. The truck even made some specials to go with the Jewish Film Festival. This Saturday, Melt will open for business on Kinau Street (between Ward and Victoria) at 5pm. I recommend you have a harissa melt then see Tehroun, an intimate view of modern-day Tehran that is Iran’s first ever crime thriller. And if you don’t like foreign films, well, you know there’s at least one night a week when you can sate your Melt craving.